A girl with VR glasses
A girl with VR glasses

May 14, 2025

Insights

Rethinking VR

Virtual Reality has long been imagined as an escape hatch—a portal to other worlds where we can leave reality behind. But maybe it’s time to rethink VR not as an exit, but as an extension. Instead of using it solely to immerse ourselves in fictional universes or simulate distant experiences, what if we used it to deepen our connection to the real world?

The true power of VR may not lie in creating fantasy, but in enhancing understanding. Imagine using VR to step into someone else’s shoes—experiencing their environment, their challenges, their perspective. It’s not just about entertainment; it’s about empathy.

In education, VR can take us into historical moments or inside the human body. In design, it allows us to prototype spaces before they’re built. In therapy, it can help people confront fears or heal from trauma in controlled environments. In collaboration, it can bring teams together across continents.

When we stop thinking of VR as an escape, we start unlocking its potential as a tool for clarity, connection, and creativity. The question isn’t “what can VR replace?” It’s “what can VR reveal?”

Let’s build virtual realities that make us better at living in the real one.

by

Portrait of Marques Cruz

Marques Cruz

Portrait of John Lindstroem

John Lindstroem

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Abstract shot of a guy in the sun

Apr 9, 2025

Recognition

3x Cannes Lions

We’re beyond proud (and honestly still buzzing) to share that our agency just took home three Cannes Lions—a milestone that signals more than creative recognition. It’s proof that AI-first storytelling isn’t just a trend. It’s the future of advertising.

Abstract shot of a guy in the sun

Apr 9, 2025

Recognition

3x Cannes Lions

We’re beyond proud (and honestly still buzzing) to share that our agency just took home three Cannes Lions—a milestone that signals more than creative recognition. It’s proof that AI-first storytelling isn’t just a trend. It’s the future of advertising.

Image of a Polestar concept car

Apr 2, 2025

News

New client: Polestar

We’re thrilled to announce a new partnership that’s nothing short of electric: Polestar has joined our client roster. Polestar isn’t just a car brand—it’s a statement about where design, performance, and sustainability are headed. As one of the most forward-thinking players in the EV space, they’re redefining what premium automotive can be. And now, we get to help tell that story.

Image of a Polestar concept car

Apr 2, 2025

News

New client: Polestar

We’re thrilled to announce a new partnership that’s nothing short of electric: Polestar has joined our client roster. Polestar isn’t just a car brand—it’s a statement about where design, performance, and sustainability are headed. As one of the most forward-thinking players in the EV space, they’re redefining what premium automotive can be. And now, we get to help tell that story.

Portrait of Filipa Hernández

Feb 23, 2025

Interview

Meet Filipa Hernández

Filipa Hernández is not interested in hype—she’s interested in results. As a creative director at the forefront of AI-driven storytelling, she’s helped redefine how modern ad campaigns are made. We sat down with her to talk about the real-world value of AI in the creative process, and why brands need to rethink their production models—fast.

Portrait of Filipa Hernández

Feb 23, 2025

Interview

Meet Filipa Hernández

Filipa Hernández is not interested in hype—she’s interested in results. As a creative director at the forefront of AI-driven storytelling, she’s helped redefine how modern ad campaigns are made. We sat down with her to talk about the real-world value of AI in the creative process, and why brands need to rethink their production models—fast.